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PracticeComing Soon
GroundWork Capital
Coming soon.
The natural extension of GroundWork's work with founders: moving from advising on brand equity to deploying capital behind it.
(01) · What we're building
GroundWork Capital will invest in Indian D2C brands where the fundamentals (positioning, identity, and demand) are already proven, applying the same 'brand before performance' discipline we use with every client, backed by capital instead of only strategy.
This is in active development. We're building the operating business first, proving the model with real client work, before formalizing the fund.
If you're a founder or an investor interested in what this becomes, reach out.
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