All work
Manufacturing
Channel strategy · Product prioritisation · Launch narrative
Current stage
Strategy and launch development underway.
(01) · The problemWhere the work
Where the work
began.
Building the consumer growth layer for a legacy manufacturer.
(02) · Our approachHow we're
How we're
building it.
A legacy B2B manufacturing company with decades of production depth, historically sold through distributors. GroundWork is helping map the transition toward clearer B2C and B2B channel architecture, including product prioritisation, catalogue direction, channel strategy and launch narrative.
(03) · Where it stands