All work
Fashion / D2C
Growth & acquisition strategy
Current stage
Affiliate program live and operating. Paid channels not yet switched on, by design, not by delay.
(01) · The problemWhere the work
Where the work
began.
A born-digital fashion label choosing to skip the default paid-acquisition-first playbook common in the category.
(02) · Our approachHow we're
How we're
building it.
Affiliate- and creator-led distribution built first, with paid acquisition intentionally held back until the channel proves itself.
(03) · Where it stands
Affiliate program live and operating. Paid channels not yet switched on, by design, not by delay.
Next engagement