Brand Strategist
We're looking for a strategist who can sit with founders, cut through the noise, and land the one idea a whole brand can be built on. You'll own positioning, narrative and the strategic foundations that everything else gets built on top of.
Apply by emailAs a Brand Strategist at GroundWork, you'll lead the thinking behind our engagements, working directly with founders across sectors and geographies to define who a brand is for, what it stands for, and the single sentence it wants to be known for.
This is a senior, hands-on role. You'll run discovery, frame the strategy, and stay close as it turns into identity, creative and growth. We work brand-first, so your work sets the direction for everyone else in the room.
What you'll do
- Lead founder interviews, customer research and competitor teardowns
- Craft positioning, messaging hierarchies and brand narratives
- Write the strategy documents the whole team rallies behind
- Partner with creative and growth leads to keep work on-strategy
- Present and defend thinking directly to founders and boards
What we're looking for
- 5+ years in brand strategy at an agency, studio or in-house
- A portfolio of positioning work that shipped and moved a business
- Sharp writing and the ability to make complex ideas simple
- Comfort leading rooms of senior stakeholders and founders
- Curiosity across categories: consumer, B2B, tech and beyond
Think this is you?
Applications are by email only. Send us your work, a short note on why this role, and anything you're proud of.
hello@the-groundwork.com